Departments

Marketing department

Sagintaeva Karina Kanatovna
Sagintaeva Karina Kanatovna

Head of Marketing Department

Kazybek bi 30,222 office

k.sagintayeva@abaiuniversity.edu.kz

The department's mission is to develop and implement effective online strategies, including content management on the society's website, social media activity, and email marketing to maximize audience reach and engagement. Monitoring and analytics: continuous analysis of the effectiveness of marketing campaigns and strategies using modern analytical tools to optimize marketing efforts and ensure the achievement of the company's goals.

The main directions of marketing management:

Website management: search engine optimization, social media management and other online resources for effective interaction with the target audience;

Brand management: creating and maintaining a public image, developing a corporate strategy, logos, slogans and other elements that help the university stand out from competitors and strengthen its reputation.

Coordinate marketing activities: interact with other business units to achieve common goals;