Departments
Marketing department
Head of Marketing Department
k.sagintayeva@abaiuniversity.edu.kz
The department's mission is to develop and implement
effective online strategies, including content management on the society's
website, social media activity, and email marketing to maximize audience reach
and engagement. Monitoring and analytics: continuous analysis of the
effectiveness of marketing campaigns and strategies using modern analytical
tools to optimize marketing efforts and ensure the achievement of the company's
goals.
The main directions of marketing management:
Website management: search engine optimization, social media management
and other online resources for effective interaction with the target audience;
Brand management: creating and maintaining a public image,
developing a corporate strategy, logos, slogans and other elements that help
the university stand out from competitors and strengthen its reputation.
Coordinate marketing activities: interact with other business units
to achieve common goals;